The Rise of Femtech – the devices & apps created with women in mind

It’s true that technology can’t solve all our problems. But it can certainly facilitate a lot of things in life. One of the latest innovation concepts leading the way is the rise of femtech (female technology), AKA technology tailored specifically for women’s health, as the name might suggest.

To give you an idea of just how popular femtech is becoming, it’s estimated to become a $50 billion industry by 2025. If this is your first time hearing about femtech, don’t go anywhere, as we’ve got some of the most stand-out examples of the phenomenon to bring you, including products, apps and digital services.

Period tracking: Clue

All women have their period in common and for many, this is several days a month that can be full of stress, strife and uncertainty. But what if there was a way to track fertile phases? Document your behaviour and mood? Sexual activity? Clue is available for iOS and Android and enables women to gain a better understanding of their period, simply by recording and tracking information about it. It’s a cut above other period-tracking tech, being the highest ranking FREE period tracking app.

Rapport/Relationship building: Hey! Vina

Hey! Vina can be likened to Tinder, except its specifically for female companionship. Swipe right to find like-minded friends and find suggested friendship matches that are presented based on mutual Facebook friends, personality quizzes and geographical location.

Pelvic floor health: Elvie

An award-winning product, the Elvie trainer has been recommended by over 1000 health professionals and the company are actually working in partnership with the NHS Supply Chain. The Elvie trainer can help with multiple aspects of vaginal health, improving pelvic floor health, helping with better bladder control and faster postnatal recovery. Designed with comfort in mind, the trainer is placed inside the vagina and allows you to link up to an app to track your progress and improve your confidence.


Maven is a marvel for many of us who don’t have time to attend regular visits to the doctor or struggle to stay healthy every minute of the day. The app enables you to speak to a mental or medical health professional via private message or video call and they can write out prescriptions. In the US in particular, this is something that will undoubtedly change the lives of those struggling with private health insurance.

Femtech is increasing women’s accessibility to care and as it’s still on in its early development. It’s clear that this is only the start of tech for women and it’s not going away anytime soon.


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